e-Marketing
Promoting your website effectively is one of the most important ways to ensure that your solution is ultimately a success. Digital Virtue offers a range of e-Marketing service which can help build a strong online presence.
Search Engine Ranking and Meta Tags
Search Engines play a major role in driving traffic to websites. All our solutions are built to be ‘search engine friendly’.
Digital Virtue can advise and assist on increasing the visibility of your site on Search Engines. From optimising the code of your website, to making regular resubmissions to the search engines, we can generate more traffic to your website.
Paid for Listings
There are a number of companies offering Paid for Listings such as Google and Overture. Each follows the same basic premise of charging you for popular search phrases related to your business; in return they display a link to back to your website.
These methods are often seen as beneficial, as you only pay when someone clicks through to your site. This is more commonly known as Pay Per Click (PPC).
Digital Virtue has experience of promoting sites through these various campaigns. We work not only on increasing the click through rate for your advert, but at the same time, reducing the overall cost of advertising.
Banner Advertising
A well designed banner can deliver highly targeted traffic to your site. Whether it is a paid listing on a site such as MSN, or as part of a free banner exchange program, we can help. Not only can we design and develop creative banners, but we can also manage the placement and ongoing campaign on your behalf.
Email Marketing
Email Marketing offers an extremely cost effective method of mass communication with existing and potential customers. Digital Virtue offers an email service which allows you to generate, send and track HTML emails, giving you detailed statistics on the success of your campaigns.
Statistics and Reporting
It is important that you are able to analyse the performance of your site. Our statistical analysis software will allow you to identify areas in which further development may lead to significant returns.
Digital Virtue offer a reporting and statistics package for your site
to keep you updated with the latest performance figures.